Buyer guide

Best AI tools for marketing agencies

Tools for campaign planning, SEO, content, creative testing, and reporting.

By Discover the Tools

Explore the tools

The shortlist

Why these tools fit the job

Compare fit, strengths and buying considerations.

We assessed each recommendation against the practical demands of moving campaign work from research and planning through client-ready production. The notes below explain the fit, the strongest buying signal, and an important limitation to check before committing.

01

Design Tools

Canva

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Canva stands out because it can create marketing assets and produce social content. Accessible template-driven workflow is the clearest advantage for this workflow.

Best for
Teams that need an approachable, collaborative visual content workspace.
Entry price
Free plan available
Accessible template-driven workflowBroad content formats

Consider before buying: Advanced controls vary by format

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02

Image Generation

Adobe Firefly

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Adobe Firefly stands out because it can generate images and explore visual variations. Multi-format generation and editing covering images, video, audio, and designs from text prompts. is the clearest advantage for this workflow.

Best for
Creative teams needing multi-format generative assets integrated with Adobe Creative Cloud and mobile/web editing workflows.
Entry price
Contact sales
Multi-format generation and editing covering images, video, audio, and designs from text prompts.Models positioned for commercial use and outputs include provenance metadata (Content Credentials).

Consider before buying: Adobe documents a free plan with daily generations but does not publish plan prices on the linked official pages.

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03

Writing & Editing

Grammarly

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Grammarly stands out because it can improve tone and clarity and rewrite a message. Works across many writing contexts is the clearest advantage for this workflow.

Best for
Individuals and teams that want writing assistance across common work applications.
Entry price
Free plan available
Works across many writing contextsFast feedback on clarity and tone

Consider before buying: Suggestions require judgment

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04

Productivity

ChatGPT

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, ChatGPT stands out because it can team collaboration and shared workspaces (ChatGPT Business) and research and report generation (deep research). Broad multimodal capability is the clearest advantage for this workflow.

Best for
People and teams that want one broad assistant for everyday knowledge work.
Entry price
Free plan available
Broad multimodal capabilityUseful across many workflows

Consider before buying: Outputs still require verification

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05

Image Generation

Midjourney

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Midjourney stands out because it can generate visual concepts and explore art directions. Midjourney states its organizational model and headcount, which can inform vendor selection and expected team size. is the clearest advantage for this workflow.

Best for
Founders who need subscription tiers that state monthly and annual prices along with explicit per-plan GPU time quotas for budgeting creative generation.
Entry price
Paid plans available
Midjourney states its organizational model and headcount, which can inform vendor selection and expected team size.Standard and higher tiers explicitly provide unlimited image generations in Relax Mode for high-volume non‑fast workloads.

Consider before buying: Private Stealth Mode is available only on Pro and Mega plans, so privacy-sensitive workflows require those tiers.

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06

Video Creation

Runway

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Runway stands out because it can transform footage and prototype visual sequences. Permanent free tier with a one-time credit deposit for exploration. is the clearest advantage for this workflow.

Best for
Founders who want an all‑in‑one cloud creative suite with predictable monthly credit budgets for image, video, and audio generations.
Entry price
Free plan available
Permanent free tier with a one-time credit deposit for exploration.Paid plans include explicit monthly credit allotments that map to model costs, letting you budget by credits.

Consider before buying: Standard and Pro monthly credits do not roll over between billing cycles.

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07

AI Search Engines

Perplexity

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Perplexity stands out because it can research a topic and find cited sources. Provides conversational answers synthesized from multiple web sources with citations and links. is the clearest advantage for this workflow.

Best for
Founders who need fast, cited, web-sourced answers and concise research summaries with the option to choose underlying models.
Entry price
Pricing not verified
Provides conversational answers synthesized from multiple web sources with citations and links.Integrates multiple advanced models, letting you choose between offerings such as OpenAI’s GPT and Anthropic’s Claude.

Consider before buying: The documentation references a Perplexity Pro plan but does not show prices or billing terms on these pages.

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08

Productivity

Notion AI

Assessment pending
Why it fits this guide

For moving campaign work from research and planning through client-ready production, Notion AI stands out because it can search workspace knowledge and summarize project information. Embedded in existing workspace context is the clearest advantage for this workflow.

Best for
Teams whose documentation and project knowledge already live in Notion.
Entry price
Contact sales
Embedded in existing workspace contextUseful for knowledge retrieval and drafting

Consider before buying: Value depends on workspace quality

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