Factors.ai
Factors.ai ingests website and intent signals, matches them to accounts, runs account-targeted ad pilots and attribution, and syncs account audiences and signals into CRMs and ad platforms to produce account scoring, multi-touch attribution reports, and automated ad audience updates.
The pricing page lists a Lite trial ($199/mo after trial) and paid plans with annual prices: Basic $6K per year, Growth $20K per year, and Enterprise $30K onwards per year; the vendor says annual contracts are typical and a free trial is available.Is Factors.ai right for you?
Good for
- B2B sales and marketing teams that need account-level intent signals, LinkedIn/Meta audience syncs, and built-in multi-touch attribution for ABM campaigns.
- Offers integrations from account signals into major ad platforms and language models via MCP to use agents inside ChatGPT, Claude and others.
- Documents enterprise-grade security and compliance including SOC 2 Type II and GDPR compliance for customer data handling.
Keep in mind
- The public pages show MTUs are a pricing variable but do not publish MTU thresholds or exact pricing steps in the sources.
- The vendor states annual contracts are typical and quarterly options are 'available on request', so billing cadence may require negotiation.
- Teams that need exact monthly MTU thresholds or a definitive connector list from the public pages; confirm MTU tiers and the specific CRM/ad connectors you need with Factors before purchase.
Pricing and plan limits
Pricing page documents a free trial and explicit annual prices for Basic, Growth, and Enterprise plans and a $199/mo post-trial Lite price; quarterly or monthly billing details are described as available on request and therefore ambiguous in the linked official pages.
More about capabilities and limits
Documented strengths
Offers integrations from account signals into major ad platforms and language models via MCP to use agents inside ChatGPT, Claude and others.
Documents enterprise-grade security and compliance including SOC 2 Type II and GDPR compliance for customer data handling.
Limitations to consider
The public pages show MTUs are a pricing variable but do not publish MTU thresholds or exact pricing steps in the sources.
The vendor states annual contracts are typical and quarterly options are 'available on request', so billing cadence may require negotiation.
Choosing a plan
Validate Factors.ai by mapping a sample set of accounts, running an audience sync to your CRM/ad platform, and checking reported MTU usage and attribution outputs against known conversions.
Based on the linked product documentation.
Available on
Web.
Official sources
Alternatives to Factors.ai
Choose around the work you need to do.
Read the full Factors.ai alternatives guide
Demandbase
Demandbase detects account intent, prioritizes target accounts, activates coordinated marketing and sales programs, and attributes pipeline impact across advertising, sales, and data functions for ABM workflows.