Clay
Clay combines first‑ and third‑party data, a multi‑provider data marketplace, enrichment, and workflow orchestration to automate outbound and inbound sales and marketing plays. It separates platform Actions from Data Credits so you can manage workflow execution and data purchase costs under one hosted platform.
The pricing page documents Free, Launch ($167/mo), Growth ($446/mo), and Enterprise (Custom) plans, plus per-unit pricing guidance for Data Credits and Actions.Is Clay right for you?
Good for
- sales and marketing teams that need a hosted data marketplace plus enrichment and workflow orchestration to automate prospecting, enrichment, and account‑based plays.
- Large multi-provider data marketplace that you can buy from inside Clay, consolidating data contracts into one place.
- Provides a clear usage model separating platform Actions from Data Credits, letting you reason about platform work versus data costs.
Keep in mind
- Actions do not roll over between billing cycles, so unused platform capacity cannot be banked.
- If you require a self‑hosted open‑source solution, verify fit—Clay is a hosted platform that bills Actions and Data Credits and does not advertise an open‑source install.
Pricing and plan limits
The linked official pages list specific monthly prices for Launch and Growth and describe Data Credits and Actions pricing; enterprise pricing is listed as Custom without a numeric amount.
More about capabilities and limits
Documented strengths
Large multi-provider data marketplace that you can buy from inside Clay, consolidating data contracts into one place.
Provides a clear usage model separating platform Actions from Data Credits, letting you reason about platform work versus data costs.
Limitations to consider
Actions do not roll over between billing cycles, so unused platform capacity cannot be banked.
Choosing a plan
Run a proof-of-concept that measures Actions consumed for your typical prospecting workflows and the Data Credits needed for your enrichment volume so you can budget Actions and credits against expected campaign scale.
Based on the linked product documentation.
Available on
Web.
Official sources
Alternatives to Clay
Choose around the work you need to do.
Common Room
Common Room unifies buyer signals and conversation data into a context layer and embeds AI agents to scale account-based outbound, forecasting and CRM workflows similar to Clay's sales and marketing orchestration.
Dreamdata
Dreamdata ties activities and campaigns to revenue, offers account-level audience building with daily ad syncs, and exposes an AI analytics agent for account-based attribution and activation workflows.
Demandbase
Demandbase uses account and buying-group data and AI-driven signals to prioritize accounts and coordinate cross-functional marketing and sales activations for account-based go-to-market programs.