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IBM via Coursera

Generative AI: Introduction and Applications

4.6/5 on Coursera4,656 reviews · Recorded provider rating
Learn what generative AI does and explore its applications across different media and industries.
AccessPaidPaid certificate track. Preview, trial and financial-aid availability vary by course and region; check the enrolment page.
Duration8 hoursSelf-paced unless the provider states otherwise
CertificateShareable certificate with eligible completionConfirm current eligibility before enrolling
Editorial perspective

Why consider it

A short orientation for learners who need to understand the range of generative AI applications before choosing a more specialised course.

Practical outcomes

What you should be able to do

  • Explain generative AI
  • Identify industry applications
  • Distinguish common generation tools
Fit check

Who it suits

Beginners exploring potential business uses.

Business leadersProduct teams